Its all about Privacy for the users of Facebook with an emphasis now going towards groups and events rather than news feeds, which has been highlighted as one of the areas being missused through target marketing.
Facebook has given us a lot of really incredible new features in April. I’m particularly excited about the cost cap bidding option for you Business Ads, and it will be fascinating to see how this works to keep us at target bids while hopefully maximizing the conversions.
The 3D photo capabilities are also astonishing, and will certainly be unbelievably valuable to the brands that can leverage it well.
And if you’re interested in seeing the first look at the new business manager and native ad manager, you’re not alone– we’re dying to get our hands on it, too. This is going to be an easier tool to use in the future. (I am particularly happy about this)
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