SEO work being completed on a website

Is AI taking over SEO?

What It Really Means for Small Business

I’m going to keep this short and to the point.

AI tools are changing how content is created, how search results look, and how people find information online.

Some say SEO is becoming less important, while others believe its even more critical than ever, just different. With AI summaries, zero click searches, and changing user behaviour is it worth spending money on SEO?

My views on AI vs SEO

When we think of SEO its is based on good informative content. That content is best written by a human with the knowledge to back it up. Building trust on a website with an owner that can say that the information on their site has come from their research and knowledge about a service, product, or events is what makes the website content worth its weight in gold. This is brand building.

At the end of the day AI is just learning bots that search the net for information and fact finds, then reguritates it out. 

If the information its found is not factual then there is a problem. Writing good content with good facts means you are more likely to rank in AI tools such as ChatGTP.

SEO is still worth it even in the age of AI. Over 50% of global web traffic is still from organic search.

Polished SEO

When you write your content, make sure you have keywords and phrases you know people using ChatGTP or other AI systems are using for their searches. A common way of searching for younger users is to talk directly into their phone to an AI that searches the web for answers. Key phrases that match with your content improve the likelihood of your website and content being referenced.

AI relies on a source to pull data from, which is where a good website works wonders.

SEO is the foundation that makes everything else possible, while AEO (Answer Engine Optimization) is simply the new layer you build on top of it. Think of traditional SEO as the infrastructure—your site’s speed, authority, crawling, and structure—which ensures that search engines and AI bots can even find and understand your content. 

If you stop investing time and money into this foundation, you disappear from the index entirely, meaning no AI tool will ever find you to summarize you.

AEO is just the next evolution where we optimise that existing content to be machine readable for agents like ChatGTP or Gemini. SEO is so important as you are not fighting for links anymore but the source of truth that feed lots of zero click answers…

Good SEO Marketing

So in short, GOOD SEO is important, as, just like Google these AIs need to find good information. Keep your topics clear on your website. Its less about pumping out random blog posts and more about the general quality of your website.

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