SEO Meanings

SEO Meanings.

Are you confused by SEO and what your marketing team are sending you in way of reports.

Here is a little rundown of things you may see….


An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Please note: If your ad or keywords aren’t receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it’s counted as one impression.


When someone clicks your ad, for example on the blue headline or phone number of a text ad, Google Ads counts that as a click.

  • A click is counted even if the person doesn’t reach your website, perhaps because it’s temporarily unavailable. As a result, you might see a difference between the number of clicks on your ad and the number of visits to your website.


A ratio showing how often people who see your ad or free product listing end up clicking it. Click-through rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.

  • CTR is the number of clicks that your ad receives divided by the number of times that your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.


A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.

What is a KPI?

KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.

A Google Analytics KPI is an objectively measurable performance indicator used to monitor, analyze and optimize user behaviors on websites. Google Analytics metrics, among other things, help website managers in the operationalization of their marketing goals.

What is MSV?

Keyword Search Volume (MSV) is an estimate of how many times, on average, a query is being searched for in a given month.

What is a KD?

KD stands for “Keyword Difficulty” and represents an estimation of how hard it would be to rank on the 1st page of Google (aka the Top 10 search results) for a given keyword. KD is measured on a scale from 0 to 100, with the latter being the hardest to rank for.  So 96 would be hard to rank…

Ranking Figure

These tell you where your website currently comes on the search query, this will change each monthly depending on the work done your website, google posts, backlinks and social postings.

The idea is to target different keywords each month as to try and rank all would take an immense amount of work.

If you would like to discuss your website marketing and google ranking then please contact us.