Shopify SEO Vs WordPress SEO
- October 30, 2023
- SEO and Speed
- Google Ranking, ipswich seo, Organic SEO Brisbane, web designer brisbane, Web SEO Ipswich, web site design, wordpress web developer
- 0 Comments
People ask me all the time which is better? Shopify SEO v WordPress SEO the comparison, let’s consider why SEO is important.
When you register your website on Google Search Console, Duck Duck Go or Bing Webmaster, these search engines employ web spiders to scan your site’s content and incorporate it into their database index. The websites are then displayed on the search results page according to their respective rankings.
Google ranks websites based on how well they organize and present relevant content. Clear and focused page mapping will improve your website’s rank.
A higher rank on the SERPs (Search Engine Results Pages) are Google’s response to a user’s search query. SERPs tend to include organic search results, paid Google Ads results, featured snippets, knowledge graphs, and video results. This allows you to serve your audience with the pieces of information you want, leading to a higher ROI.
Most users click on the first five search results when they search for something. People who search for keywords related to your business become your audience and look for your service. Given that your intended audience is looking for these terms, it’s imperative that you enhance your web pages to include them.
By utilizing SEO strategies, websites can facilitate Google in positioning them at a higher rank, thereby fulfilling their objective. Search engines are quite adept at curating the perfect content for users, but your assistance can always enhance their efficiency.
SEO can make your website a top choice for people seeking the services your business offers. Before we compare Shopify and WooCommerce SEO, let’s examine their built-in SEO features.
People use WordPress for different types of websites like blogs, personal sites, business sites, online marketplaces, portfolios, and more. This software is free and open-source, and it is used by over 43.2% of websites on the Internet.
WooCommerce is a premium plugin that WordPress provides for eCommerce websites. It is slightly different in hosting aspects and provides long-term maintainability.
It is famous for being a simple and easier-to-understand website plugin.
WordPress and WooCommerce are hosted on trondez servers, allowing you to have full control over your website and its content. Let’s delve into the advantages and disadvantages of SEO in WordPress in depth.
Pros Of WordPress SEO
1. SEO Optimized Code
WordPress is renowned for its robust control over SEO elements. It provides users with numerous options to modify the website and obtain pertinent outcomes. It allows you to alter your WooCommerce store’s metadata and incorporate various plugins to guarantee a highly optimized website. Shopify restricts access after a limit, but on WooCommerce, you can download plugins to access all source code.
2. Blogging Support
If there’s one thing WordPress is famous for, it is blogs. It is where this content management system beats its competitor in the SEO WordPress vs Shopify comparison.
It transformed the content marketing sector, and numerous popular bloggers today began their blogging journey via WordPress. WordPress gives you complete control over your SEO. Crucial SERPs today are blog posts, making them a primary source of organic traffic. A major drawback of Shopify is the lack of sufficient space to describe services.
3. Better URL Customization
We already know how important it is to have an understandable URL. WordPress allows you to have better control over your permalinks, which the Search Engine crawler can easily understand. Customization availabilities with WooCommerce are endless.
4. SEO Applications
External plugins can boost your WordPress SEO and make your SEO strategies stronger. Yoast SEO plugin is a popular tool for changing website elements like titles, meta descriptions, and heading tags.
5. Content Ownership
Your content can be held on local servers making it more efficient in targeting SEO locations.
Cons Of WordPress SEO
1. Manual Expertise Needed
WordPress has more manual work than Shopify which can put people off. You need to manually set many details in WordPress, and you may find yourself in doubt while working with it for the first time. This is where having a trained SEO Specialist will help like the team at trondez.
2. Low Speed without the correct hosting
While Shopify offers a high-speed storefront, WordPress lags in this section unless it is hosted on a good server and has a CDN as part of the package (trondez supplies these).
WooCommerce often faces the wrath of hosting server problems and takes time to load because of its highly tweaked user source codes. Bad plugins and image resolution issues slow down the site, but trondez specialists can fix this problem.
3. Unresponsive Themes
WooCommerce can be constructed with non-responsive designs, particularly if you’re utilizing pre-made templates on your site. Trondez will build your theme therefore eliminating this issue.
4. Performance and Security
The widespread utilization of plugins in WordPress can occasionally result in performance and security problems if not handled correctly. An excess of plugins or those that are badly coded can decelerate your website or create potential risks.
Pros Of Shopify SEO
1. Premium Search Engine Optimization
Shopify comes with excellent integrated SEO capabilities that are user-friendly and not overly technical. It autonomously creates your sitemap. A sitemap serves as your website’s roadmap, assisting search engines in navigating through it. You certainly wouldn’t want search engines to demote you in rankings because your site was difficult for crawlers to access, or because they couldn’t index some sections because of slow accessibility.
Other features include canonical instructions, 301 redirects, URL customization, etc. Good SEO helps you overcome your competitor through a higher rank in the same niche.
2. Mobile Optimization
Internet users nowadays want everything to be accessible through their phones.
For a website to be successful, it should be responsive and work flawlessly across the platforms. Google ranks websites based on mobile optimization, so it’s important to make your site work well on small screens. Shopify offers you the advantage of providing mobile-friendly themes (all paid for) optimized for higher rankings.
3. High Speed
Shopify is a lightweight model software that relies on adaptive applications. It is faster than many other eCommerce platforms like WooCommerce (unless a CDN is used).
Loading time is also one of the parameters that Google uses to rank your website. Shopify has a feature called caching. This feature saves a copy of the webpage when a customer visits. It helps to reduce loading time.
To improve loading speed, you can take various actions. These include checking your theme and font, reducing image resolution, and adding a lazy loader.
4. SSL Certificates
SSL is a protocol that encrypts and secures all communications on the internet. They include the website owner’s details and are installed on a website’s origin server. Shopify issues SSL certificates as a part of its PAID subscription. SSL certificates are a ranking factor for search engines to identify a website.
5. Third-Party Apps
There are plenty of Shopify apps that can help you increase traffic to your site and can help you streamline the techniques well. The paid applications can reduce the labor of putting the method to work yourself. If you provide what a user wants, you become part of their trusted cycle, where they keep coming for answers.
Cons Of Shopify SEO
1. Expensive Applications
Shopify is costly, but it’s different from regular websites because it’s designed for eCommerce stores with lots of content. The applications that you need to install to make it suit your product also come with a pricey tag. Without those applications, you have a primary store with limited SEO operations.
Shopify has numerous applications like SEO Doctor, which starts at $15/month, SEO Booster at $ 39/month, and Smart SEO at $30 month. Some vendors may find it too expensive to pay for an extra SEO application. They already pay for premium Shopify themes and apps.
2. URL Customization Limits
For a website to thrive noticeably, its URL must be finely-tuned. Messy and long URLs that contain nonsensical alphanumeric characters may puzzle the search engine and the users.
For instance, which of the following URL gives the idea of its content:
Of course, the first URL.
Search engines employ the same concept and rank a website higher with accurate URLs. Shopify doesn’t offer much room for customizing your eCommerce store’s URL.
3. Less In-Built Features
SEO strategies for Shopify heavily rely on the support of external apps. It lacks sufficient built-in features, causing users to question its effectiveness. Despite this, it does provide a decent range of apps, but the dependency is excessive. Shopify offers numerous features to enhance your store, but they are limited to what Shopify chooses to provide.
Technically, there’s a limit to how much you can refine it because of its closed platform nature. The existing hierarchy is set and doesn’t allow for additional subcategories. While this is suitable for small businesses, it poses a challenge for larger corporations with numerous products to manage them efficiently.
4. Low Space For Blogs
Shopify is mainly for transactions, so there’s not much space to make blog posts and create content. SEO is about using keywords in your niche to improve your website’s ranking. Blogs help us add relevant keywords and get better search results. The themes available do not allow for this feature.
Shopify Vs WordPress Search Engine Optimisation
Consistent application of robust SEO strategies will invariably produce the desired outcomes. Shopify and WordPress are top eCommerce platforms that constantly update to enhance user experience. The discussion comparing Shopify and WordPress SEO has been ongoing for some time, making it challenging to select one over the other.
The choice of platform should depend on your business needs.
While WordPress provides complete control over your SEO aspects, allowing you to explore search terms, Shopify websites lets you finish it in no time (this maybe cause its not a thorough).
On the other hand, WordPress allows for ample room to add content, while Shopify offers a multitude of beneficial applications.
What is most important is choosing getting traffic to your website and giving your potential customers a great experience on both desktops and mobile devices.
Knowing you target audience and adapting your search engine optimization seo to appeal to them takes research. Regardless of whether you opt for Shopify or WordPress, it’s crucial to invest time in studying your competitors and concentrating on your business narrative.
Shopify is fast, WordPress is good for content marketing, and both have great SEO features to improve your store’s ranking.
The question now is which are you going to choose. Even though trondez recommends a WordPress website we work with both platforms.