Trust is everything!
Earning Trust. Timing is everything when asking your clients, customers or users for something.
Whether in Website Dev or Mobile App Dev its important to wait until after the user has had the Ahhhh moment, so DO NOT build requests or notifications in the first few seconds of a website opening or on the first screen of your App. You will loose a lot of possible sales or interactions in doing this… be patient, give something the viewer wants then ask for something back.
Gain Trust. If you do want something from the user explain why, don’t keep people guessing. Use specific words within your content. Once you have promised a user something deliver. This is so important, if you want someone to come back to your App or Site delivery of promises builds more TRUST.
Always remind a user why they are using your app in the first experience. Headspace, does this really well check it out.